近日，全球最大的ICO峰会BlockchainWeekNYC在纽约召开。而同时引起人们注意的还有一个叫作HoweyCoins.com的网站。

这个网站主推ICO项目，创始人和名人背书一应俱全，产品收益也是宣传地非常诱人。

不少投资人禁不住“诱惑”参与了投资。但是点击购买“代币”之后，出现在投资人面前的不是什么订单页面，也是投资者教育工具与技巧。

这到底是怎么回事？

其实，这个HoweyCoins.com网站的创建方正是美国证券交易委员会（SEC）投资者教育与倡导办公室。该机构希望借助这种方式提醒人们要对ICO投资提高风险意识，毕竟建造这么一个仿冒平台实在是太容易了。

The Securities and Exchange Commission (SEC) Office of Investor Education and Advocacy has created a bogus website to highlight the scam riddled initial coin offering (ICO) industry. The mock site, HoweyCoins.com, touts a “too good to be true” investment opportunity seeking to mimic a fraudulent ICO. The site was launched in the midst of #BlockchainWeekNYC – one of the largest ICO focused gatherings in the world.

The SEC uses a bait and switch to guide users along to educate themselves about the pitfalls of ICO investing. Click on Buy Coins and you will be hit with investor education tools and tips.

The HoweyCoins site even comes sprinkled with a group of employees and celebrity promoters.

Of course there is the obligatory vague and opaque language describing the benefits of the Howey token.

Owen Donley, Chief Counsel of the SEC’s Office of Investor Education and Advocacy, said that fraudsters can easily build a site and populate it with confusing jargon.

Donley doubles as HoweyCoins Advisor Josh Hinze.

The SEC said the HoweyCoins, name is a reference to the Howey test – the guideline everyone is applying to determine if an ICO is a security (even though they all are – in the US).

译者：高旭

来源：CROWDFUND INSIDER