We analyzed 1,596 sub-conversations within 451 direct message (DM) conversations from 67 teens (ages 13-17) who engaged in private discussions about body image on Instagram. Our findings show that teens often receive support when sharing struggles with negative body image, participate in criticism when engaging in body-shaming, and are met with appreciation when promoting positive body image. Additionally, these types of disclosures and responses varied based on whether the conversations were one-on-one or group-based. We found that sharing struggles and receiving support most often occurred in one-on-one conversations, while body shaming and negative interactions often occurred in group settings. A key insight of the study is that private social media settings can significantly influence how teens discuss and respond to body image. Based on these findings, we suggest design guidelines for social media platforms that could promote positive interactions around body image, ultimately creating a healthier and more supportive online environment for teens dealing with body image concerns.

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