Contrastively-trained Vision-Language Models (VLMs) like CLIP have become the de facto approach for discriminative vision-language representation learning. However, these models have limited language understanding, often exhibiting a "bag of words" behavior. At the same time, Large Vision-Language Models (LVLMs), which combine vision encoders with LLMs, have been shown capable of detailed vision-language reasoning, yet their autoregressive nature renders them less suitable for discriminative tasks. In this work, we propose to combine "the best of both worlds": a new training approach for discriminative fine-tuning of LVLMs that results in strong discriminative and compositional capabilities. Essentially, our approach converts a generative LVLM into a discriminative one, unlocking its capability for powerful image-text discrimination combined with enhanced language understanding. Our contributions include: (1) A carefully designed training/optimization framework that utilizes image-text pairs of variable length and granularity for training the model with both contrastive and next-token prediction losses. This is accompanied by ablation studies that justify the necessity of our framework's components. (2) A parameter-efficient adaptation method using a combination of soft prompting and LoRA adapters. (3) Significant improvements over state-of-the-art CLIP-like models of similar size, including standard image-text retrieval benchmarks and notable gains in compositionality.

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