The emergence of vision-language models (VLMs), such as CLIP, has spurred a significant research effort towards their application for downstream supervised learning tasks. Although some previous studies have explored the unsupervised fine-tuning of CLIP, they often rely on prior knowledge in the form of class names associated with ground truth labels. In this paper, we delve into a realistic unsupervised fine-tuning scenario by assuming that the unlabeled data might contain out-of-distribution samples from unknown classes. Furthermore, we emphasize the importance of simultaneously enhancing out-of-distribution detection capabilities alongside the recognition of instances associated with predefined class labels. To tackle this problem, we present a simple, efficient, and effective fine-tuning approach called Universal Entropy Optimization (UEO). UEO leverages sample-level confidence to approximately minimize the conditional entropy of confident instances and maximize the marginal entropy of less confident instances. Apart from optimizing the textual prompts, UEO also incorporates optimization of channel-wise affine transformations within the visual branch of CLIP. Through extensive experiments conducted across 15 domains and 4 different types of prior knowledge, we demonstrate that UEO surpasses baseline methods in terms of both generalization and out-of-distribution detection.

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