Modern cities increasingly rely on ridesharing services for on-demand transportation, which offer consumers convenience and mobility across the globe. However, these marketed consumer affordances give rise to burdens and vulnerabilities that drivers shoulder alone, without adequate infrastructures for labor regulations or consumer-led advocacy. To effectively and sustainably advance protections and oversight for drivers, consumers must first be aware of the labor, logistics and costs involved with ridehail driving. To motivate consumers to practice more socially responsible consumption behaviors and foster solidarity with drivers, we explore the potential for gamified in-ride interactions to facilitate engagement with real (and lived) driver experiences. Through nine workshops with 19 drivers and 15 passengers, we surface how gamified in-ride interactions revealed passenger knowledge gaps around latent ridehail conditions, prompt reflection and shifts in perception of their relative power and consumption behaviors, and highlight drivers' preferences for creating more immersive and contextualized service experiences, and identify opportunities to design safe and appropriate passenger-driver interactions that motivate solidarity with drivers. In sum, we advance conceptual understandings of in-ride social and managerial relations, demonstrate potential for future worker advocacy in algorithmically-managed labor, and offer design guidelines for more human-centered workplace technologies.
翻译:现代城市日益依赖网约车服务提供按需出行,这些服务为全球消费者带来了便利与流动性。然而,这些市场化的消费者赋能却导致了司机独自承担的负担与脆弱性,缺乏足够的劳动监管或消费者主导的倡导基础设施。为有效且可持续地推进对司机的保护与监督,消费者首先需了解网约车驾驶所涉及的劳动、物流与成本。为激励消费者实践更具社会责任的消费行为并培养与司机的团结意识,我们探索了游戏化的车内互动在促进乘客接触真实(且切身)司机体验方面的潜力。通过对19名司机和15名乘客开展的九次研讨会,我们揭示了游戏化车内互动如何暴露乘客对网约车隐性条件的认知缺口,促使其反思并转变对自身相对权力和消费行为的看法,同时凸显司机对创造更具沉浸感和情境化服务体验的偏好,并识别出设计安全、适当的乘客-司机互动以激发司机团结的机遇。总之,我们深化了对车内社会与管理关系的概念理解,展示了算法管理劳动中未来工人倡导的潜力,并为设计更以人为本的工作场所技术提供了指导原则。