Given a graph $G$, the optimization version of the graph burning problem seeks for a sequence of vertices, $(u_1,u_2,...,u_k) \in V(G)^k$, with minimum $k$ and such that every $v \in V(G)$ has distance at most $k-i$ to some vertex $u_i$. The length $k$ of the optimal solution is known as the burning number and is denoted by $b(G)$, an invariant that helps quantify the graph's vulnerability to contagion. This paper explores the advantages and limitations of an $\mathcal{O}(mn + kn^2)$ deterministic greedy heuristic for this problem, where $n$ is the graph's order, $m$ is the graph's size, and $k$ is a guess on $b(G)$. This heuristic is based on the relationship between the graph burning problem and the clustered maximum coverage problem, and despite having limitations on paths and cycles, it found most of the optimal and best-known solutions of benchmark and synthetic graphs with up to 102400 vertices.

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