Large language models (LLMs) have achieved impressive performance in text summarization, yet their performance often falls short when applied to specialized domains %or conversational data that differ from their original pre-training distribution. While fine-tuning can improve summarization quality, it typically relies on costly and scarce high-quality labeled data. In this work, we explore continual pre-training as a scalable, self-supervised approach to adapt LLMs for downstream summarization tasks, particularly in the context of noisy real-world conversation transcripts. We conduct extensive experiments using large-scale, unlabeled business conversation data to investigate whether continual pre-training enhances model capabilities in conversational summarization. Our results demonstrate that continual pre-training yields substantial gains in both in-domain and out-of-domain summarization benchmarks, while maintaining strong generalization and robustness. We also analyze the effects of data selection strategies, providing practical guidelines for applying continual pre-training in summarization-focused industrial applications.

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