Factor importance measures the impact of each feature on output prediction accuracy. Many existing works focus on the model-based importance, but an important feature in one learning algorithm may hold little significance in another model. Hence, a factor importance measure ought to characterize the feature's predictive potential without relying on a specific prediction algorithm. Such algorithm-agnostic importance is termed as intrinsic importance in Williamson et al. (2023), but their estimator again requires model fitting. To bypass the modeling step, we present the equivalence between predictiveness potential and total Sobol' indices from global sensitivity analysis, and introduce a novel consistent estimator that can be directly estimated from noisy data. Integrating with forward selection and backward elimination gives rise to FIRST, Factor Importance Ranking and Selection using Total (Sobol') indices. Extensive simulations are provided to demonstrate the effectiveness of FIRST on regression and binary classification problems, and a clear advantage over the state-of-the-art methods.

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