Synthetic data generation has been a growing area of research in recent years. However, its potential applications in serious games have not been thoroughly explored. Advances in this field could anticipate data modelling and analysis, as well as speed up the development process. The COVID-19 pandemic has enlarged such a phenomenon, To try to fill this gap in the literature, we propose a simulator architecture for generating probabilistic synthetic data for serious games based on interactive narratives. This architecture is designed to be generic and modular so that it can be used by other researchers on similar problems. To simulate the interaction of synthetic players with questions, we use a cognitive testing model based on the Item Response Theory framework. We also show how probabilistic graphical models (in particular Bayesian networks) can be used to introduce expert knowledge and external data into the simulation. Finally, we apply the proposed architecture and methods in a use case of a serious game focused on cyberbullying. We perform Bayesian inference experiments using a hierarchical model to demonstrate the identifiability and robustness of the generated data.

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