Achievement goals are frequently used to support behavior change. However, they are often not specifically designed for this purpose nor account for the degree to which a user is already intending to perform the target behavior. In this paper, we investigate the perceived persuasiveness of different goal types as defined by the 3x2 Achievement Goal Model, what people like and dislike about them and the role that behavior change intentions play when aiming at increasing step counts. We created visualizations for each goal type based on a qualitative pre-study (N=18) and ensured their comprehensibility (N=18). In an online experiment (N=118), we show that there are differences in the perception of these goal types and that behavior change intentions should be considered to maximize their persuasiveness as goals evolve. Next, we derive design guidelines on when to use which type of achievement goal and what to consider when using them

翻译：实现的目标经常被用来支持行为改变,但往往不是为此目的专门设计的目标,也没有说明用户已经打算实施目标行为的程度。在本文中,我们调查3x2目标模型定义的不同目标类型被认为具有说服力的情况,人们喜欢和不喜欢它们,以及行为改变的意图在增加步数时所发挥的作用。我们根据定性的预研究(N=18)为每个目标类型创造了可视化(N=18),并确保其可理解性(N=18)。在网上实验(N=118)中,我们显示,对这些目标类型的看法存在差异,行为改变的意图应被视为在目标演变时最大限度地提高它们的说服力。接下来,我们制定准则,说明何时使用哪种目标,在使用时考虑什么因素。