As innovation in deep learning continues, many engineers seek to adopt Pre-Trained Models (PTMs) as components in computer systems. Researchers publish PTMs, which engineers adapt for quality or performance prior to deployment. PTM authors should choose appropriate names for their PTMs, which would facilitate model discovery and reuse. However, prior research has reported that model names are not always well chosen - and are sometimes erroneous. The naming for PTM packages has not been systematically studied. In this paper, we frame and conduct the first empirical investigation of PTM naming practices in the Hugging Face PTM registry. We initiated our study with a survey of 108 Hugging Face users to understand the practices in PTM naming. From our survey analysis, we highlight discrepancies from traditional software package naming, and present findings on naming practices. Our findings indicate there is a great mismatch between engineers' preferences and practical practices of PTM naming. We also present practices on detecting naming anomalies and introduce a novel automated DNN ARchitecture Assessment technique (DARA), capable of detecting PTM naming anomalies. We envision future works on leveraging meta-features of PTMs to improve model reuse and trustworthiness.

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