Online marketplaces will be transformed by autonomous AI agents acting on behalf of consumers. Rather than humans browsing and clicking, AI agents can parse webpages or interact through APIs to evaluate products, and transact. This raises a fundamental question: what do AI agents buy-and why? We develop ACES, a sandbox environment that pairs a platform-agnostic agent with a fully programmable mock marketplace to study this. We first explore aggregate choices, revealing that modal choices can differ across models, with AI agents sometimes concentrating on a few products, raising competition questions. We then analyze the drivers of choices through rationality checks and randomized experiments on product positions and listing attributes. Models show sizeable and heterogeneous position effects: all favor the top row, yet different models prefer different columns, undermining the assumption of a universal ``top'' rank. They penalize sponsored tags, reward endorsements, and sensitivities to price, ratings, and reviews are directionally as expected, but vary sharply across models. Finally, we find that a seller-side agent that makes minor tweaks to product descriptions can deliver substantial market-share gains by targeting AI buyer preferences. Our findings reveal how AI agents behave in e-commerce, and surface concrete seller strategy, platform design, and regulatory questions.

翻译：暂无翻译