Our paper addresses the challenge of inferring causal effects in social network data, characterized by complex interdependencies among individuals resulting in challenges such as non-independence of units, interference (where a unit's outcome is affected by neighbors' treatments), and introduction of additional confounding factors from neighboring units. We propose a novel methodology combining graph neural networks and double machine learning, enabling accurate and efficient estimation of direct and peer effects using a single observational social network. Our approach utilizes graph isomorphism networks in conjunction with double machine learning to effectively adjust for network confounders and consistently estimate the desired causal effects. We demonstrate that our estimator is both asymptotically normal and semiparametrically efficient. A comprehensive evaluation against four state-of-the-art baseline methods using three semi-synthetic social network datasets reveals our method's on-par or superior efficacy in precise causal effect estimation. Further, we illustrate the practical application of our method through a case study that investigates the impact of Self-Help Group participation on financial risk tolerance. The results indicate a significant positive direct effect, underscoring the potential of our approach in social network analysis. Additionally, we explore the effects of network sparsity on estimation performance.

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