Shame and pride are social emotions expressed across cultures to motivate and regulate people's thoughts, feelings, and behaviors. In this paper, we introduce the first cross-cultural dataset of over 10k shame/pride-related expressions, with underlying social expectations from ~5.4K Bollywood and Hollywood movies. We examine how and why shame and pride are expressed across cultures using a blend of psychology-informed language analysis combined with large language models. We find significant cross-cultural differences in shame and pride expression aligning with known cultural tendencies of the USA and India -- e.g., in Hollywood, shame-expressions predominantly discuss self whereas Bollywood discusses shame toward others. Pride in Hollywood is individualistic with more self-referential singular pronouns such as I and my whereas in Bollywood, pride is collective with higher use of self-referential plural pronouns such as we and our. Lastly, women are more sanctioned across cultures and for violating similar social expectations e.g. promiscuity.

翻译：暂无翻译