6G promises a paradigm shift in which positioning and sensing are inherently integrated, enhancing not only the communication performance but also enabling location- and context-aware services. Historically, positioning and sensing have been viewed through the lens of cost and performance trade-offs, implying an escalated demand for resources, such as radio, physical, and computational resources, for improved performance. However, 6G goes beyond this traditional perspective to encompass a set of broader values, namely sustainability, inclusiveness, and trustworthiness. This paper aims to: (i) shed light on these important value indicators and their relationship with the conventional key performance indicators, and (ii) unveil the dual nature of 6G in relation to these key value indicators (i.e., ensuring operation according to the values and enabling services that affect the values).

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